TissueX
Brand Designer
As a contract brand designer, I developed and assembled the logo, pitch presentations and overall brand for TissueX, a med tech startup developing engineered tissues for drug development. Through the brand development, we looked at how we could represent the startup's technology without being literal. With the logo, we took inspiration from micropatterned cells — TissueX's technology differentiator. Throughout the project we shared the excitement and newness of the tech, through the use of bright colors, modern fonts and sharp images.
TissueX continues to look at how we can identify drugs more effectively, working towards seed funding through the Creative Destruction Lab, UTEST and the University of Toronto.